design for lifestyle
Design for consumer products is about understanding how trends and lifestyle influence consumer buying decisions, from an impulse purchase to a highly considered item.
Most consumer products are mature and have become commodities with many competitors, who focus on the specification, packaging or price promotions to market their product.
The product designer’s scope for innovation is often limited to surface styling to differentiate the product brand, through the subtle application of design detail, colour and material finishes.
We have been involved with some notable initiatives with clients requiring step change product innovation from first principles, such as our work with Fisco on tape measures, Halfords on bikelights and fragrancing devices for Reckitt & Colman.