Home Appliances

design for brand identity

Industrial Design for home appliances is about creating a design language, that consistently communicates the brand’s identity across the market sector.

Maintaining the brand’s reputation for quality and reliability is essential for larger domestic appliances in a mature market, with similar designs and specifications and practical concerns of installation and servicing.

By contrast, the small appliances market is often driven by novelty, fashion and product innovation, with more frequent purchase by consumers and often bought as gifts.

Frazer Design have worked on many innovations in domestic appliance design for leading companies and retail own brand, incorporating new ideas, materials, controls and cordless technologies.

 

Videomaster
Door Tunes
TTP Water
Dispenser
Philips
Kettles
Triton Topaz
Shower
Microwave Oven
Concept
Metway Jug
Kettle
Heinz
Beanzawave
Black & Decker
Kettles
2009

Heinz Beanzawave

2009

The Heinz Beanzawave was developed as a small portable microwave oven concept, suitable for heating single portions of Heinz Snap Pots away from home, to provide a healthy and sustaining lunchtime meal. The oven is also convenient for heating soups and drinks.

The portable appliance incorporates simple touch controls and solid state microwave heating, powered by rechargeable lithium-ion batteries. The design matches the Heinz Snap Pot corporate colour and branding, with a rugged folding handle and semi-circular door for ease of access in a compact footprint.

2002

Triton Topaz Shower

2002

The Triton Topaz 100 electric shower range introduced precise electronic thermostatic temperature setting, with a clear white LCD display providing numeric and analogue feedback, together with electronic stop/start push button shower controls.

The stylish oval housing design is available with a selection of interchangeable colours and finishes for matching to bathroom decor, derived from trend analysis and research into consumer attitudes to materials and design. The design reflects the increasing importance of the modern bathroom, as both a personal space and focus for improving property value.

1998

Metway Jug Kettle

1998

The Allegretto Jug Kettle was designed for Metway’s launch into the small domestic appliance market. Product research identified the need for a product with a distinctive design, sound ergonomics, ease of use and consistent manufacturing quality, as the primary user concerns.

Extensive observational and ergonomic research was undertaken with user groups to evaluate design concepts, ergonomic test rigs and ‘look and feel’ models for materials and styling. Product innovations include a wrap round water gauge for easier viewing, a soft elastomer handle for a safer and better balanced grip, a large easy fill and pour spout and a stable cordless base.

1995

TTP Water Dispenser

1995

The TTP Water Dispenser combines the functions of a water filter, chiller, fizzy water carbonator and dispensing station in a single unit. The self contained design is suitable for home, office and waiting rooms and needed to look attractive from every angle and ergonomic to use.

We worked closely with the Technology Partnership to develop a modern complementary moulded housing style and construction to enhance their innovative water purification technology, which included the use of a solid state Peltier cooler and an innovative water carbonating chamber.

1992

Microwave Oven Concept

1992

The cylindrical format microwave oven concept developed by Frazer Design was created to overcome the limitations of standard microwave oven boxes. The cylindrical door which revolves back into the housing, improves accessibility and eliminates having a door that inconveniently swings out across the work surface like a standard microwave oven.

The internal oven cavity houses a large circular turntable, with smaller external dimensions than a conventional oven, allowing its location into worktop corners. The outer casing of the microwave oven is moulded in plastic with a unique soft styling and curved control panel, which differentiates the product from the hard unfriendly look of a folded sheet metal construction.

1986

Philips Kettles

1986

We designed and developed a full range of plastic kettles for Philips, including a traditional model, a Mini Jug kettle and corded and cordless Jug kettles for manufacture in their UK factory. The kettles required a combination of design style with value engineering and technical development to ensure market success.

Safety is a critical factor in the design of electric kettles to prevent accidents by optimising their functional product performance and ergonomics. We worked closely with the leading kettle control manufacturer Strix, to incorporate their new cordless base and automatic control technology into the Philips Jug kettle design.

1984

Black & Decker Kettles

1984

The introduction of plastic injection moulded kettles rapidly changed the market with new jug formats, features and styling. Frazer worked with OEM manufacturer Rogan Industries to develop new plastic kettles for both leading brands and retailers wanting to market their own products.

After developing a successful range of acetal moulded kettles for Boots, we designed a range of plastic kettles for Black & Decker in both traditional and jug kettle formats. The corded designs were moulded in polypropylene and incorporated new Strix automatic controls and a novel water gauge feature.

1978

Videomaster Door Tunes

1978

The introduction of the first high volume low cost TMS1000 4bit microprocessor in 1974 by Texas Instruments made many new electronics applications viable for the consumer market. Door Tunes designed for the first UK TV Games manufacturer Videomaster offered a selection of 24 popular musical doorbell chimes, using this early mask programmable technology.

The hard edge technical design reflected the innovative consumer electronic technology with slide switch tune selection, volume, tone and tempo controls and a drop down tunes list. The project was designed, developed and tooled in the UK in a rapid timescale, to meet the seasonal Christmas gift market for new consumer electronics.

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Frazer Designers Limited

124 Fordwych Road
London NW2 3PB
United Kingdom

t: +44 (0)20 8208 4426
e: contact@frazerdesigners.com

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