design for brand identity
Industrial Design for home appliances is about creating a design language, that consistently communicates the brand’s identity across the market sector.
Maintaining the brand’s reputation for quality and reliability is essential for larger domestic appliances in a mature market, with similar designs and specifications and practical concerns of installation and servicing.
By contrast, the small appliances market is often driven by novelty, fashion and product innovation, with more frequent purchase by consumers and often bought as gifts.
Frazer Design have worked on many innovations in domestic appliance design for leading companies and retail own brand, incorporating new ideas, materials, controls and cordless technologies.